Question
What is Net Merchandise Volume (NMV)?
Answer
NMV stands for Net Merchandise Volume. Mortar calculates NMV as your online revenue less any returns, taxes, and shipping each month.
For example, if you receive $25,000 in online revenue and $5,000 in online returns in a given month, your total NMV is $20,000.
Mortar never considers in-store sales toward your NMV - only orders that flow through your Shopify store are included when calculating NMV.
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